Meal Assembly Watch

I’m sure you’ve all heard that fitness guru, jewelry mogul, beauty queen and healthy living expert Suzanne Somers has jumped in to establish Suzanne’s Kitchen. The first question is, why? Why not go the regular route that celebrities normally travel and open a restaurant? Isn’t that what they normally do?

Suzanne has brought her considerable media resources and flair to the world of meal assembly with the opening of her newest store which I’m sure will be franchised soon. Does this mean that meal assembly has garnered enough favor to warrant a closer inspection by the Hollywood elite or is this more of another feather in the cap of her diet and exercise empire. It would certainly make sense that her meals would be targeted to a healthier eating lifestyle.

Will this also mark a media campaign to bring meal assembly into the mainstream? Franchises have enjoyed success in getting spots on the Food Network as well as NBC. Will this mark a bold marketing strategy that will raise awareness of the meal assembly business?

It will certainly be interesting to see what inroads Suzanne can make considering her diverse and complex media outlets. However, with so many startups and established ventures will she find room in the pool? Her initial efforts seem a little shaky at best…

http://www.skeatontown.com/ or http://www.suzanneskitchen.com (Seems Suzanne’s Kitchen redirects to the first web address).

http://franchisepundit.com/index.php/2006/03/20/celebrity-competition-in-meal-prep-assembly-franchises/

http://findarticles.com/p/articles/mi_km4469/is_200704/ai_n19027308

http://www.inc.com/magazine/20060301/qa-somers.html

Other Articles of Interest:

• Mr. Food and No Fuss Meals
• Changing customers habits about meal assembly
• Own Suzanne’s Kitchen!
• Are the corporate franchises sufficiently funded?
• Sysco mentions meal assembly in earnings call
• More Moms Staying (and Eating) at Home
• The Brand Report Card
• At Year’s End
• Meal assembly store survives
• Make & Take Gourmet to close store in Towne Center of Fayetteville