The question still remains, Meal Prep Franchises: Hot Idea or Flash in the Pan?
Not everyone has been lulled into the idea that the meal prep business is a one way ticket to Millionaire Estates and the question still remains if this is a good idea. The article doesn’t do much to add any insight or delve into the deeper issue of the business. It simply sets up the question of:
What Do You Think? Are Meal Assembly Franchises A Great New Franchise Opportunity… Or Another Innovative Way To Lose Money?
It does provide some interesting stats on the growth of stores and where everyone falls. Clearly it’s a long way back to 3rd place.
There is also a link to the original article from 2006. It’s funny that many of the comments are still just as true:
40 to 50 new meal-preparation kitchens are being opened every month, “just like rabbits multiplying in the spring.
“It’s easy to get lulled into a fantasy,” she says. “You’re so sold on the idea, you think that if you open your little store, people will come.”
Super Suppers. Fort Worth, Texas. (212 stores)
Dream Dinners. Snohomish, Washington. (210 stores)
Dinners Ready. Mountlake Terrace, Washington. (41 stores)
My Girlfriends Kitchen Salt Lake City (Fort Union), Utah. (40 stores)
Supper Thyme USA Omaha (NW), Nebraska (35 stores)
Lets Dish!. Eden Prarie, Minnesota. (31 stores)
Meal Makers. Saint Peters, Missouri. (31 stores)
Dinner MyWay. Sacramento, California. (25 stores)
Entree Vous. Lexington, Kentucky. (23 stores)
Supper Solutions. Westminster, Colorado. (22 stores)
Entrees Made Easy. Mesa, Arizona. (18 stores)
Pass Your Plate. Edmond, Oklahoma. (17 stores)
Lets Eat!. Tampa (South), Florida. (15 stores)
Dinners Done Right. Federal Way, Washington. (13 stores)
Main Dish Kitchen. Grand Rapids, Michigan. (10 stores)
Simply Done Dinners. Parma, Ohio. (4 stores)
Social Suppers. Kansas City / North, Missouri. (15 stores)
Sociale Gourmet. Eagan, Minnesota. (10 stores)
You can read the articles here:
http://www.franchisepick.com/meal-prep-franchises-hot-idea-or-flash-in-the-pan/
http://www.startupjournal.com/columnists/franchiseinsight/20060912-bennett.html?refresh=on
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