Meal Assembly Watch

Ok this is kind of interesting, especially the “Make Over My Meal” idea… I wonder if you could use this “Make Over” idea to introduce people to the idea of meal assembly. It certainly has some interesting angles and might generate some ideas.

This month, Lisa (co-owner of Let’s Dish! stores in MD and Northern VA) had her skills as the “woman behind the Let’s Dish! menu” put to the test by The Baltimore Sun. Though she has been putting dinner on the table for tens of thousands of families in the mid-Atlantic as our head of menu devlopment, this was a serious challenge: in just one afternoon, could she break the dinner routine for a family of four?

Yes, Lisa decided, heading up to Bel Air, MD, for a wintry afternoon with Sun reporter, Meredith Cohn, and local family, the Rhymauns. The series, called “Make Over My Meal,” is designed to help families “learn how to transform some of the less-than-healthful meals so many of us eat, with help from a pro.”

Click the link below to read more.

Let’s Dish! Food for Thought » Lisa breaks the dinner routine in The Baltimore Sun

Other Articles of Interest:

• Let’s Dish! Launches Delivery Service
• Interesting article about Let’s Dish
• Scarsdale entrepreneur a victim of failing trend
• A conversation with Terese Hunerson
• Meal Assembly Competition on NBC
• Speaking of customer loyalty
• Speaking of Krispy Kreme
• Meal Assembly – A New Marketing Platform for Brands
• Publix joins meal prep market preps for create-a-meal
• As meal prep booms, a shakeout looms

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