GetQuik Makes It Easy for Apple iPhone Users to Place Restaurant Food Orders On-The-Go
March 6th, 2008 | 
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Now this certainly has potential in the restaurant world. Placing orders from the car or while walking out the door and picking up dinner on the way home? Lots of ideas spring to mind on how this can be used. I think this is something to keep an eye on. By the end of the year this may be pretty common place and could be an integral part of how customers order their meals.
SANTA CLARA, Calif., March 6 /PRNewswire/ — GetQuik (http://www.getquik.com/), a provider of restaurant order automation technology and services, today unveiled GetQuik for iPhone, a mobile ordering web application for Apple iPhone users that allows customers to skip long restaurant lines by ordering their favorite food from their phones.
“We think the iPhone is an ideal mobile food ordering platform,” said Ken Ryu, GetQuik founder and CEO. “Customers benefit from the speed and convenience of mobile ordering while restaurants benefit from shorter queues, decreased money handling expenses, and increased order volume and profitability. Our approach for our iPhone release is to have customers preset data entry intensive information such as credit card information, as well as add food customizations online at our web-site. We designed the iPhone web application with the goal of minimizing clicks and key-strokes to provide a fast and convenient ordering experience.”
How GetQuik Works
GetQuik simplifies restaurant ordering with its online ordering technology that enables customers to order from their favorite restaurants via the web, mobile phones or widgets.
The GetQuik for iPhone service, which launched today as a public beta, operates on the iPhone’s Safari browser. After Apple releases its iPhone SDK to developers, GetQuik plans to update GetQuik for iPhone to operate as a native application. GetQuik also plans to provide customers the ability to search, view and order from a restaurant’s complete menu directly from their iPhone.
Registered GetQuik users can access the iPhone application at http://iphone.getquik.com/. After logging into the iPhone web application, a customer can view, select, and order their preset menu favorites or meals. GetQuik allows customers to place orders from the web or on-the-go with an easy user interface that requires no program to download or install.
GetQuik for iPhone currently offers ordering from 150 Northern California restaurants in its network including San Francisco Bay Area regional chains such as Pizza My Heart, High Tech Burrito, Erik’s DeliCafe and Una Mas. GetQuik plans to expand to other U.S. cities in 2008.
GetQuik first entered the mobile market in May 2007 with its J2ME and WAP applications for smart phones and mobile devices. With these applications, customers can register their restaurant favorites online and order on-the-go with a few clicks of their cell phone.
GetQuik has seen rapid revenue growth within the last six months and is on track to surpass $1 million in transactions in 2008.
Forging the Mobile Landscape
Mobile commerce is beginning to impact the way customers order their food. Smart phones have become more intuitive and robust, and user interfaces mimic or exceed the best of desktop computer interfaces. With smart phone adoption becoming more widespread, the mobile web has transitioned from cutting edge to everyday usage.
“The iPhone has changed the mobile application landscape with its intuitive user interface,” said Chuck Hammers, founder and president of Pizza My Heart, a privately owned, award-winning pizza chain headquartered in Campbell, Calif. serving Northern California. “As an iPhone user and GetQuik restaurant partner, I’m excited by GetQuik’s entrance into mobile food ordering. GetQuik’s service provides customers quick food ordering on-the-go, allowing them to bypass long waits in a line. As a restaurant owner, I benefit from increased order volumes and improved customer experience.”
About GetQuik, Inc.
Founded in 2005 and launched in November 2006, GetQuik is a provider of restaurant order automation technology and services. The company’s GetQuik technology platform makes it easy for individuals and companies to place online restaurant orders. Restaurants selected to participate in the GetQuik network receive hosted online order entry services from their web site, increased customer traffic, decreased labor expenses associated with money handling, and improved customer satisfaction by allowing customers to skip lines at the cash register. Based in Santa Clara, Calif., GetQuik is on the web at http://www.getquik.com/, and can be reached by email at sales@getquik.com or phone at 408-884-3889.
Media Contact: Kathryn Reid Dovetail Public Relations 408.395.3600 getquik at dovetailpr.com
GetQuik, Inc.
CONTACT: Kathryn Reid of Dovetail Public Relations, +1-408-395-3600,getquik@dovetailpr.com, for GetQuik, Inc.
Web site: http://www.getquik.com/
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Posted in General News
Funny you should bring this ad up (I clicked through and they are only in cali at this point)…I’m a what’s cooking software customer and they just sent me an email noting that as a customer I would be included in their online food ordering website/ directory http://www.foodnet911.com/
I don’t think it is a secret (they mentioned in their newsletter) that they are also starting to develop software for restaurants (pizza places mainly?) looking to take/receive online orders (with auto printing) and have developed a POS system that works with their software to make that retail process faster.
Not necessarily specific to online ordering, I contacted the local Takeout Taxi quite a few times to see if I could be included in their stable ‘o restaurants. Never heard back. Though, after doing further research it appears that they charge something like 25-35% of every sale. That would be ludicrious (sp). They consider it an extension of your marketing services. I was looking for someone to handle the delivery side of things.
Two years ago my wife and I looked into utilizing Take-Out-Taxi as way to broaden our customer base and offer delivery service to our existing customers. We met with the area owner of Take-Out-Taxi multiple times trying to hammer out a business plan that could benefit both parties. The major sticking points were 1) his desire to maintain 25% – 35% margins as he currently experienced with restaurants and 2) he wanted OUR customers to contact him directly by phone for food orders, instead of using a link through our web-site (this was a deal breaker for us).
As Dinnerzen already mentioned, we could not afford to give up 25% – 35% margins. We tried to convince him of using a flat rate for delivery costs that would be paid by the customer, but he argued that the 25% – 35% margin also covered his marketing costs.
25% is just ridiculous. For that much you should just start up your own offering!
Many other countries have made using the phone to order products absolutely simple. They give simple menus and you just need to “Press 1†to order. The charge is then added to your phone bill. The big advantage is that you’re not giving out your credit card number for all these purchases and you just pay one bill at the end of the month. I don’t know if it gain as much popularity here with everyone being so web/browser centric, but ordering through the phone is certainly the norm elsewhere.
Funny that your foodnet911 site is the same that’s listed for the coalition website. You have to love the shameless promotion of it all.