Why is the Meal Prep / Meal Assembly Kitchen Franchise Failing?
By Tuckerbox on Apr 11, 2008 in Meal Assembly General
An amusing little piece of commentary by Sean over at FranchisePick.com. I certainly think this sums things up pretty nicely. All I could do was smile and shake my head knowingly…
What is a big surprise is how such a far-flung concept even achieved Hot New Franchise status in the first place. There were many warning signs that would-be franchise owners can learn from and avoid the same trap - and failing meal prep franchisees can use if they need more reaons to feel worse than they already do (sorry):
Warning sign #1: No one knows what to call it.
Warning sign #2: No one can satisfactorily explain it in a sentence or two.
Warning sign #3: Friends say “Great idea†rather than “I’d pay that in a heartbeat!â€Why is the Meal Prep / Meal Assembly Kitchen Franchise Failing?



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