Meal Assembly Watch

An amusing little piece of commentary by Sean over at FranchisePick.com. I certainly think this sums things up pretty nicely. All I could do was smile and shake my head knowingly…

What is a big surprise is how such a far-flung concept even achieved Hot New Franchise status in the first place. There were many warning signs that would-be franchise owners can learn from and avoid the same trap – and failing meal prep franchisees can use if they need more reaons to feel worse than they already do (sorry):

Warning sign #1: No one knows what to call it.
Warning sign #2: No one can satisfactorily explain it in a sentence or two.
Warning sign #3: Friends say “Great idea” rather than “I’d pay that in a heartbeat!”

Why is the Meal Prep / Meal Assembly Kitchen Franchise Failing?

Other Articles of Interest:

• Why is meal assembly not treated like a business?
• Cash-strapped consumers turning their backs on meal-prep businesses
• New Franchise Idea: Fewer Rules, More Difference
• A little introspection
• Do Franchises Know What They’re Doing?
• McDonald’s Franchisees, $100k+ in Costs for New Coffee Drinks
• You have a better chance of long-term success if you make sure your franchisees get rich first.
• The question still remains, Meal Prep Franchises: Hot Idea or Flash in the Pan?
• Meal Assembly not recommended as an investment
• Support for a more “grab and go” style menu