Meal Assembly Watch

Back in the saddle again, FranchisePundit reminds us that Dream Dinners is indeed heading full steam toward bankruptcy. Regardless of how Stephanie would like to spin it, a loss is a loss and when you lose enough (as Dream Dinners has done) you’re in debt. And when you go far enough into debt (as many of our owners can attest to) you declare bankruptcy. So, having completed the first step of going heavily into debt it seems that Step 2 is just around the corner.

Take into account that the money source has all but dried up for Stephanie and her boat buying, wine swilling clan and Step 2 seems like its right around the corner.

And when those lawsuits work out in favor of the owners Dream Dinners will be getting a pretty big lump of coal in their stocking this Christmas.

Many of my law firm’s clients are small franchisors, and frankly most do not have experienced managers or have enough invested capital. The new managers often spend way too much time on franchise sales and not enough resources on marketing programs for their franchisees and brand/product development. The franchise sales process is always longer and more expensive than anticipated, and that focus ends up monopolizing the franchisor’s time and money. These franchise programs have an extremely high management risk, meaning that not only is the franchisor’s management unproven in this specific strategy, but they are underfunded which keeps the focus on franchise unit sales.

Dream Dinners Hammered by Forbes

Other Articles of Interest:

• Dream Dinners, Attorneys Sued for Illegal Earnings Claims, Violation of Washington Franchise Act
• Dropped by Forbes but picked up elsewhere
• Another Fifteen Franchisees Sue Dream Dinners Attorneys
• Dream Dinners Franchise Advisory Council Applauds New CEO
• Darin Leonard Named Dream Dinners CEO
• How did January work out for you?
• Meal Prep Kitchens – A Ho-Hum Recipe Club
• Did I speak too soon?
• Dinner for Life – Now with ridiculous membership fees
• Dream Dinners CEO Focused on Business Model, Not Litigation

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