Meal Assembly Watch

This too is dated, but it contains some real gems and a glimpse into the inner workings of a devious mind.

Common sense be damned, we will expand… and then blame the owners when it doesn’t work out.

DeWITT – Make and Take Gourmet Holdings is taking over the East Coast. The DeWitt-based meal-replacement business is planning to open licensed locations from New Hampshire to the tip of Florida and everywhere in between. Between 60 and 70 Make and Take franchise-owned stores will open in 2007.

Make and Take expects to receive approval from the New York State Attorney General’s office for its Uniform Franchise Offering Circular (UFOC) within two weeks. Licensed stores will then turn into franchises, company officials say.

I wonder if these figures ever came true:

Make and Take’s Cicero location will generate annual revenue of $1.2 million to $1.5 million, says David Bellso, Make and Take’s franchise-sales manager. Make and Take expects to generate between $6 million and $7 million in annual revenue in 2007, he adds.

It’s like a blueprint for disaster…

Make and Take plans bushels of new stores

Other Articles of Interest:

• Cash-strapped consumers turning their backs on meal-prep businesses
• When will Dream Dinners file bankruptcy?
• Make & Take Gourmet Franchise Lawsuit: Failed Franchise Owners Allege Fraud
• Chef Dane makes it’s debut in Arizona, with more stores to come.
• More stores than you can shake a stick at!
• Another Fifteen Franchisees Sue Dream Dinners Attorneys
• Dinner prep services feed busy families
• Mr. Food discusses his meal assembly philosophy
• Meal Assembly Merger
• Speaking of Krispy Kreme