McDonald’s Holds Contest to Celebrate its Big Mac
Yet again, another simple idea that seems to have missed the business savvy grasp of those in charge of the meal assembly industry. Creating videos and putting them on a tube site, who would have ever thought of that?
2008-06-18 — McDonald’s USA launched a national casting call today inviting consumers to submit a video or audio remix of the popular Big Mac chant on MySpace.com/BigMacChant. The winning remix will be featured in a McDonald’s Big Mac TV commercial that will air at the end of July. Semi-finalists will be selected by a panel of judges and the winner will be chosen through an online vote by July 22.
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June 20th, 2008 at 9:32 pm
actually thought this was a bit different than you normally see from a lot of companies. most just ask people to submit some stupid video - I think mcd’s might be onto something here.
June 24th, 2008 at 8:24 pm
Applebee’s is doing a video submission contest as well…not sure if they are channeling through an outlet like myspace or youtube.