High Costs May Be Driving Restaurant Customers to Pre-Packaged Meals
Despite the economic trends pushing customers to meal prep, Tristano sounds a cry of caution when it comes to the new sector of meal prep franchise chains trying to take advantage of the shift in consumer behavior; namely, competitive venues - the big guys, such as supermarket chains - are already stepping in.
Tristano told Blue MauMau, “Meal prep franchises were of good value to consumers if you prepared it at the facility but growth was so rapid with the prep meal franchises over the past few years that it looked like a fad. We didn’t think it would be a long-term trend because the franchisors so quickly saturated the market that we expected a weeding out. One particular threat to the prep meal franchise chains are supermarkets, which can and are easily adding these products. We also anticipate catering to step more into this market.”
High Costs May Be Driving Restaurant Customers to Pre-Packaged Meals
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