Has the public soured on Martha Stewart?
The homemaker Diva may be in lower demand than originally thought. Stocks are going down, viewers are tuning out and product sales aren’t where they should be. Seems that Dream Dinners as part of their multi-faceted, multi-pronged, multi-step plan to regain their market share may not have done enough research to realize that perhaps they were backing the wrong horse.
Their kissing up to Dr. Phil doesn’t seemed to have made anyone take notice and now it seems no one is going to take notice of their sassy dishes featuring Martha and Emeril. So what exactly do you do when no one cares about your new spokesperson?
Can Martha make a comeback… again… ?
Is Martha Stewart washed up? Wall Street says yes.
Investors have pummeled the shares of Martha Stewart Living Omnimedia (MSO, news, msgs), which are down 40% since the middle of last December, while the broader stock market, as measured by the S&P 500 Index ($INX), has gained 8%.
It’s not just a question of shareholders being tired of stars-and-stripes cupcakes and perfectly coordinated window dressings. As they tend to, investors are merely reacting to bad numbers.
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