Dream Dinners struggles to make ends meet
The financial troubles at Dream Dinners continue and we now see that some at the top have taken on other jobs to try and keep the business afloat. Catering, building new business relationships or creating a new marketing strategy would seem likely choices, but that’s not how DD operates. They have chosen to sell antiques out of their corporate offices to try and keep things humming along.
Perhaps it the lure of finding a genie’s lamp that can solve all their problems, or the idea of finding a table they can schlep down to Antiques Roadshow. Or maybe it’s an easy distraction to take their minds off the lawsuit, or having to explain why they borrowed $169k from a charity. Or maybe is a soothing calm after twisting the arms of so many store owners for $20k as a thank you for driving them into bankruptcy.
Antiques aren’t the only thing, Dream Dinners has been able to save money by hiring their friends in key roles of the business rather than full-fledged professionals. Is it enough to save the company or will there have to be job cuts among these 25 best friends and neighbors? Many great businesses start as an idea between a couple of friends in a garage late at night and turn into billion dollar empires. Dream Dinners didn’t come from a garage, but they do have an antique store so perhaps they are approaching this from a different angle.
But clearly these little “hiccups” aren’t going to keep the movers and shakers up at Dream Dinners down. They will do whatever it takes, including bringing in all their friends to help run their business, selling junk antiques out the back of the store or even selling lemonade and tomatoes on the side of the road to keep their business going. (I’m just kidding, there is no selling tomatoes and lemonade by the side of the road) Just because owners aren’t paying royalties, growth is a negative and sales are flat doesn’t mean the business isn’t working. They will do everything they can to stick around so you get the golden opportunity to buy one of their franchises with the proven system that works.
Will there soon be a Dream Dinners exclusive television program where we can watch the magic happen and see how the recipes are put together?
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