A study conducted by M/A/R/C(R) Research found 48% of fast food consumers have reduced their visits to quick service restaurants (QSR) over the past three months.
The survey found that many consumers are eating at home more often to save money. However, some consumers have actually increased their fast food visits during the same time frame. Among this group, the most common reason for the increase is QSRs being more convenient allowing them to save gas.

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