The boom of the meal assembly business has slowed down as several locations recently announced their closings including My Girlfriend’s Kitchen and Entrée Vous in Littleton, Delish in Westminster and The Supper Club in Denver. However, a new generation of home meal services is evolving as trends in the industry are changing.

Easy Entrees in Lakewood is one such company that is responding to their lessons learned in the marketplace by offering a different approach. Owner, Robin Fickle explains that unlike the many meal assembly franchises out there, being independently owned and operated allows them to be more of a home meal service by catering to their customer’s changing needs.

For example, many meal preparation customers are asking for healthy recipes and fresh ingredients that aren’t frozen or come out of a box or can, because after all, they can easily pick up a processed meal from their local grocer. They want ingredients that are “natural”, “organic” and “fresh” similar to what you find at your local farmers market and Fickle says that is exactly what they have been offering.

Independent meal assembly thrives amongst closures