How low can you go?
March 23rd, 2009 | 
Author: From their all time high of around 215 stores, Super Suppers has now dropped back into the double digits with less than 90 stores still open. That’s a catastrophic 50% failure rate for Super Suppers (yes I know it’s actually higher) with plenty more to come I’m sure.
It’s also worth noting that meal prep business on the whole are suffering at the same alarming rate. What was once a nearly 1,500 (or higher depending on whose numbers you believe and when they were taken) store industry has now crumbled to a few shy of 880 stores. That means that nearly 40% of the stores nationwide have failed. That is a pretty massive setback and sadly there is another tough summer ahead and not to mention that pesky economic collapse so many people seem to be talking about.
I think it will take more than volume discounts, slip shot TV episodes and half-hearted cooking contests to get this train wreck moving again.
Other Articles of Interest:
- The decline continues
- The end of the line for Super Suppers
- Time to check in on store closings
- Store Closings and Meal Prep Failures
- How did January work out for you?
- Summer is officially over!
- Another Day, Another Financial Crisis
- Where will the meal assembly industry be in 2009? (Part 4)
- Travelocity Analyzes How Travelers Are Changing Plans This Summer
- What lies ahead?
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Reading some of the posts from last year, someone predicted that the Meal Assembly industry would fall to under 800 in 2008-2009.
Someone also talked about a worsening of the economy that would devastate the economy.
Vindication to all the naysayers who took that person to task for her “negativity?” Probably not, misery in this case I’m sure does not enjoy company. Good luck to all who have decided to remain, you will continue to need it.
Train wreck is certainly an apropos description of this “industry”. As someone else mentioned smaller companies are slowly disappearing.
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