6 Dangerous Myths about Franchising

Anyone who is even considering working with a franchise needs to take a look at these sobering details. BizOp news dispels many of the myths that surround franchising. For example, when people think of franchising they assume the following will be available to them:

Training
Brand Awareness
Purchasing Power
Proven Business Plan
Advertising
Support

As Michael Webster puts it, “This list is dangerous nonsense, obscuring what in fact the relationship is.” While these ideas sound great on paper and you may feel this is what you’re buying when you partner up with a franchise, there is in fact no legal requirement for many of these. Can you really say that meal assembly is a legally proven business plan?

This is a blunt and perhaps even shocking read of what the perception of a what a franchise offers versus what they are legally bound to offer you. This is some of that harsh due diligence that everyone should follow before signing on the dotted line.

The BizOp News | Due Diligence : 6 Dangerous Myths about Franchising

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