Meal Prep Blunders of 2009
January 4th, 2010 | 
Author: We’re not entirely sure what they did accomplish, but here’s some example of what other companies managed to pull off last year.
Top things meal prep failed to do in 2009:
And just keep in mind, this is what the franchise should have done, not ideas that should have come from the stores. This is what the royalty payments should have bought.
Use any of their websites to generate a few million in extra cash
Be a major sponsor for a TV show or sporting event like The PapaJohns.com Bowl
Splash their name all over a racecar
Film a commercial at Times Square during New Years
Donate toys to any worthy cause
Anything related to our troops and their families? Perhaps a discount of some sort?
Any sort of charitable donation?
Open more stores than they closed
These are just a few examples of what other food related companies are doing. I included GoDaddy because I find their advertising methods very unique and interesting. Plus, they sell domain names. People need food more than domain names right? But yet somehow they always manage to come up with money to sponsor things like SuperBowls and other extremely visible events. Now if they would only sponsor Oprah or Dr. Phil, then they would make some real money.
So what are those royalty payments going to?
Other Articles of Interest:
- Building a marketing machine
- When will Dream Dinners file bankruptcy?
- Buying a franchise is as easy as 1,2,3…
- Dream Dinners CEO Focused on Business Model, Not Litigation
- Why is meal assembly not treated like a business?
- Survey Says: Most people want out of meal assembly
- Filling the need
- Meal Prep Kitchens – A Ho-Hum Recipe Club
- Time to check in on store closings
- Happy Anniversary
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