About

Welcome to the Meal Assembly Watch, a site focused on the meal assembly industry and franchises. We provide articles, editorials, news and discussion forums on this ever growing business.

We have been in the business since 2004, while the meal assembly business was still in its infancy. We’ve seen a lot of changes take place, a lot of franchises come and go, and watched the industry go from a relative unknown commodity to a business featured on the Food Network. We’ve seen a lot of things we’ve liked and a lot of things we didn’t. We’ve made some mistakes and we’ve had some excellent triumphs. Technology has played a huge part in our business, far and above what our corporate headquarters would use. In most cases technology has been our ally, but in same cases it has been the bane of our existence.

Our stores have been involved in electronic advertising, print media, radio commercials and interviews, and morning news programs. If there was an outlet for our message, we tried to use it. We talked with schools, churches, and organizations to show the benefits of our product.

The past few years have been a roller coaster ride. We’ve wondered if anyone was going to show up, we’ve sat in the middle of a partially constructed store wondering just what we’re going to do next and we’ve heard the praise of customers who’ve benefited from making meals with us.

Our goal with this site is to provide support and information to those who are currently in the meal assembly industry and to those who might be thinking of taking the plunge some time in the future.

We welcome comments and feedback and hope you will participate in our discussion forums to give others the benefit of your experiences.